Bayagri Plus: Harvesting Growth
Role
Timeline
Skills
Tools
Business Metrics
500
New Users’ Registration
100
500
As the project is currently in the piloting phase, measurable business impact is not yet determined. Above are the targets for the year ahead.
Project Overview
Bayer Crop Science aimed to revolutionise its customer management process by developing a robust application for partners and growers, and to build a customer feedback collection program.
This application was designed to streamline the distribution of Bayer-certified products while providing enhanced functionalities for tracking product trials, collecting feedback, and synchronising data for internal analysis.
Product Goals
01
Client Needs:
Bayer Crop Science lacked visibility into product trials, feedback collection, and the popularity of their products among growers.
02
Distributor Challenges:
Distributors faced difficulties in tracking real-time data, managing geo-specific grower networks and conducting trial activities efficiently.
03
Grower Requirements:
Growers required a platform to connect with distributors, receive guidance on crop varieties, and request quotes and trial packs.
Current Process
Planning
The Market Dev. team devises trial plans, with crop variety, plots., locations, and coordinators.
Cascading
Subsequently, the MD team shares the plan with distributors for trial execution with growers.
Evaluation
Following the trial, growers provide feedback through a pre-set assessment.
Co-ordination
The Trial Coordinator then collects data from distributors for further analysis.
Technical Flow
Challenges
Current process is people intensive.
The process is done manually and lacks efficiency.
Growers don’t have complete autonomy of how the data is filled.
Assessment lack proper planning as they don’t have a fixed schedule.
Objectives
Intensive >> Seamless
The existing procedure relies heavily on manpower. Therefore, we must streamline and digitise the feedback collection process.
Manual >> Digital
The manual process lacks efficiency, hindering the objective of completing assessments quickly. Process need to be digitalised to increase efficiency.
Constraint >> Enablement
Growers lack autonomy in data entry, prompting the aim to enable seamless online and offline application usage for both growers and distributors.
Disorganised >> Structured
The assessments lack proper planning. It’s imperative to automate feedback collection, status updates, reminders, and data transfer to Salesforce.
Sale's Goals
Product Enhancement and
Pricing Optimisation
Bayer Crop Science aims to evaluate trial varieties against benchmark standards to enhance product quality and ensure accurate market pricing based on performance.
Cultivating Grower Trust
and Loyalty
Bayer Crop Science seeks to foster trust and community among growers, thereby bolstering loyalty to the Bayer Crop Science brand.
Features
The created application introduced several key features and improvements:
Homescreen
Personalised recommendations based on user preferences and activity history.
Notifications
Real-time alerts for marketing updates, new varieties, and
trial notifications.
Activity Screen
Comprehensive tracking of ongoing, pending, and
completed activities.
Map View
Location-based tracking of grower activities for
better management.
Assessment Screen
Platform for recording trial findings and feedback from both dealers
and growers.
Product Screen
Detailed information on available crops and varieties, with options for requesting quotes and
trial packs.
Connections Screen
Community-building platform for growers and dealers to share insights and best practices.
Manage Growers
A Tool for Dealer to manage grower networks effectively.
Photo Reel
Module to foster community engagement and knowledge-sharing among growers.
Key Modules
Creating Assessment
Assessment can be initiated by both Distributor and Grower, requiring users to choose the Variety and trial location.
Following initial screens, the core process entails adding parameters like overall ratings, comments, trait assessments, and optional media files (photos and videos) that can later enhance product sales.
Digital assessments provides structure and reduces the likelihood of errors.
Comparing Varities
Users can compare different crop varieties based on ratings, reviews, traits, price, and product segmentation to make informed decisions according to their requirements.
Providing genuine autonomy to users can boost engagement and creativity.
Tracking Trial History
Both growers and dealers have comprehensive access to their historical performance data, including rejected trials, with the ability to filter through various parameters such as status, date, crop, variety, and grower for efficient trial retrieval.
Well organised data simplifies navigation and fosters user trust and efficiency.
Tracking Grower’s Activities
Dealers can get a view of all the ongoing trials in his territory, this helps him track all of his growers’ activities at a glance without having the need to track individually.
A comprehensive view streamlines management tasks and decision making.
