Bayer Australia: Portal Evolution
Empowering Bayer’s customers with a seamless and intuitive web experience
Role
Timeline
Skills
Tools
Project Overview
The project involved redesigning Bayer’s External Agency Web Portal to enhance user experience and align with current design standards.
This initiative was prompted by the migration of customers from the legacy Monsanto system to Bayer’s platform, providing an opportunity to address any underlying UX issues.
Key Objectives
01
Migration Facilitation:
The redesign aimed to facilitate a seamless migration process for customers transitioning from the legacy Monsanto system to Bayer’s platform.
02
UX Enhancement:
The primary focus was on improving the overall user experience of the Agency Web Portal to ensure it met the user's needs and expectations.
03
Design Familiarity:
It was crucial to maintain a sense of familiarity in design to ease the transition for existing users and promote user adoption while revamping.
Target Audience
Sales Representative
Using this platform for 10+ years
The project involved redesigning Bayer’s External Agency Web Portal to enhance user experience and align with current design standards.
This initiative was prompted by the migration of customers from the legacy Monsanto system to Bayer’s platform, providing an opportunity to address any underlying UX issues.
User Research
Understanding the current scenario
Engaged in frequent communication with the project manager to gain insights into the business domain and project requirements.
Performing secondary research
Conducted secondary research to supplement primary research and inform the
research plan.
Preparing for the workshops
Collaborated with Bayer’s Onsite Project Manager to customise interview questionnaires for each persona.
Conducting user research workshops
Conducted semi-structured interviews and focus group interviews with participants.
Problem Analysis
The data presentation is challenging to understand due to dense text content.
Lack of quick support to help customers with solutions where they are stucked.
Customers do not receive updates on stock transit, making the tracking information insufficient.
Users don't get assistance for forgotten passwords; they must reset their passwords from scratch.
Customers get confused between Stocktake report & sales report
Design Considerations
• The design style should be closer to the existing one.
• The new design should make agents feel comfortable.
• Should be focused on completing a task effectively.
• The new design should adapt to the user’s mental model.
Design Solutions
Before
• Difficult to visualise data
• Notifications were cluttered and inaccessible
• Poor visibility of shipment status
After
• Data depicted visually
• Notifications improved for better visibility
• Feature to track down the shipment
Before
• Due to improper alignment, ease of use was compromised
• No flexibility to recall a password
After
• Proper hierarchy of elements to improve user interaction.
• ‘Hint’ was provided to recall password
Before
• The customers were not able to capture their data on the portal.
• Users were unable to change their passwords as per policy norm.
After
• Users were given flexibility to edit or add
their data.
• The addition of password change made the process seamless.
Before
• Accessing a report is time consuming and difficult to access on other formats.
After
• Reports became accessible with lesser clicks and easy to comprehend.
Before
• Difficulty in managing users and tracking and editing their data
After
• Addition of ‘Add New User’ and ‘Modify’ helped in storing data accurately
Outcomes
After deployment, the client reached out to us with the following insights and feedback they received from the end users.
Ease of Use
The new design focused on task completion efficiency and minimized clutter to enhance user satisfaction.
Design Familiarity
After user testing, it was evident that the design made users feel comfortable and the style was closer to the original.
Accessible
Kept elements which were working and removed excess clutter for better visibility and easy navigation.
